PLS-SEM (5): PLS-SEM estimation with control variables

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This video presents inclusion of control variables in the PLS-SEM modeling. It also provides interpretation of results and shows reporting guidelines for journal articles.
#PLSSEM #SmartPLS #ResearchHUB
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→Install Software: https://www.smartpls.com/
→PLS-SEM course: https://researchhub.org/course/pls-sem/
→Download data: https://researchhub.org/store/bus-service-dataset/
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Relevant Articles:
→Article in videos: https://doi.org/10.1016/j.tbs.2020.03.003
→PLS-SEM reporting guidelines: https://doi.org/10.1108/EBR-11-2018-0203
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FB Group: https://www.facebook.com/groups/research.hub.org
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Website: https://researchhub.org
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ResearchGate: https://www.researchgate.net/profile/Ziaul_Munim
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