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Thinking local while reaching for the world | Stig Ubostad | TEDxArendal

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How can a small restaurant in the village of Spangereid on the very south tip of Norway have a digital reach of 3 billion people? Hear from the founder of the underwater restaurant Under, Stig Ubostad, and learn how they transformed locale traditions, and producers into a world phenomenon. The world’s largest underwater restaurant is all about preserving Norway’s unique coastal culture by inspiring guests to appreciate, enjoy and protect their environment. When entering our stage on November 1, co-owner and founder Stig Ubostad will reveal how they manage to put the “wonder” into their guests’ experiences. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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